Year: 2018 | Month: June | Volume 4 | Issue 1

Consumer Behaviour and Consumption Pattern Towards Ready to Eat Food Products in Jammu City

Ashish Kr. Isher Jyoti Kachroo Sudhakar Dwivedi Anil Bhat* S.P. Singh and Sabbey Sharma


One of the basic needs of the human being is food. It is vital for the normal functioning of the body parts and for a healthy growth. Consumer interest in ready-to-eat (RTE) and ready-to-serve (RTS) food is mounting due to their convenience, value, attractive appearance, taste and texture. This paper discusses the relationship between consumer buying behaviour and consumption pattern. First, we aim to review the market of ready to eat food products and study the factors that affect the buying behaviour of the consumer in Jammu city. Secondly, we aim to study the consumption pattern of the consumers in Jammu city.

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